- By imran ghias
- August 30, 2025
- Sustainable Beauty & Luxury
The fragrance industry, like much of the beauty world, has long been criticized for its environmental impact—from wasteful packaging to the use of synthetic ingredients that can harm both people and the planet. But today, there is a growing global shift towards sustainability, and Eleven Fragrance proudly stands with this movement.
Sustainable Packaging – Reducing Waste, Elevating Luxury
Packaging is one of the biggest environmental challenges in the fragrance industry. Globally, the beauty sector produces over 120 billion units of packaging each year, much of which ends up as non-recyclable waste.
At Eleven Fragrance, we believe luxury and responsibility can go hand in hand. That’s why our packaging focuses on durable, recyclable, and eco-conscious materials such as glass and premium metals, designed not only to protect the fragrance but also to minimize waste. Our vision includes exploring refillable options in the future, allowing customers to enjoy luxury with less environmental footprint.
Responsible Ingredients – Safe, Ethical, and Premium
True sustainability goes beyond packaging—it lies within the fragrance itself. Eleven Fragrance ensures that all perfumes are made with IFRA-compliant ingredients, free from harmful substances like methyl-based chemicals. We prioritize safe, high-quality aroma compounds while keeping environmental responsibility in mind. As we grow, our commitment is to explore more ethically sourced ingredients that align with global sustainability standards.
Beyond Sustainability – A Commitment to Ethics
For us, sustainability is not just about reducing waste; it’s about building a brand rooted in ethics and trust. That includes:
- Supporting fair and responsible sourcing of materials
- Promoting safe and dermatologically tested fragrances
- Crafting products that reflect care for both our customers and the planet
A New Era of Conscious Luxury
The shift towards eco-friendly and ethical practices in the beauty and fragrance industry is still evolving. Yet one thing is clear: modern consumers want more than just luxury—they want brands that share their values.
At Eleven Fragrance, our mission is to redefine luxury as something not only beautiful and elegant but also responsible and sustainable. By embracing this vision, we are shaping a future where every drop of perfume reflects purity, responsibility, and timeless elegance.